In the beginning of June, while we were in the midst of a global pandemic, we were approached by AKQA to help them source locations for a ‘Get the Vote Out’ still shoot campaign with Levi’s. During this strange time and political climate, Levi’s wanted to convey an important right and privilege that we have here in the USA - VOTE.

We had just learned that San Francisco was just beginning to open production back up with major safety and personnel restrictions in place. The team would need to have health and safety guidelines in place to assure they were working within the current SF health order and on set protocols. Ultimately, this was only the 3rd permit that the SF Film office would be processing since our shelter in place order. There were new added steps, more paperwork, plans that needed to be mapped out, etc. How will people get to set, would we remain socially distant, how would hair and make up work, how would you keep the general public socially distant from set, how would you keep the set sanitized, etc. Ultimately, we put a plan together that would allow max 10 people on set, shooting outside only, hiring talent that lived together or in a cohort, having them do a remote hair/make up/wardrobe session, and following all the current SF health protocol.

Working closely with Film SF and SF Rec and Park, we were able to pull off our first shoot during the COVID-19 pandemic. It was a huge success and the results were fantastic. Thank you to the SF Film office and SF rec and park department for their guidance and allowing this campaign to be one of the first productions out of the gate after months of being shut down.